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Tuesday, September 28 • 9:15am - 10:00am
The Road to Recovery: 5 Factors for Future Growth in Beverage Alcohol

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The impact of Covid-19 on beverage alcohol consumption around the world was varied, with the US proving to be one of the most resilient countries based on an accelerated trend of at-home consumption. Learn how consumer behavior has changed over the past year and what aspects are critical to on-premise recovery. From the impact of ecommerce to the astounding growth of the ready-to-drink segment, this session will highlight the future of specific beverage alcohol categories, channel shifts and the underlying consumption drivers (moderation, wellness, flavor, convenience and more) that have shifted the future of how we drink.

avatar for Brandy Rand

Brandy Rand

COO, Americas, IWSR-Global
Brandy has over 20 years of management experience in the beverage alcohol industry with previous positions at Allied Domecq Spirits & Wines, William Grant & Sons, and Bacardi Limited. In these roles, she worked across multiple markets covering brand commercial strategy, trade marketing... Read More →

Tuesday September 28, 2021 9:15am - 10:00am PDT
Ballrooms A-E