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Tuesday, September 28 • 4:45pm - 5:30pm
The Return to Experience

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One trend that prevailed over the pre-pandemic years was the shift towards experiential spending on categories such as travel, live events, in person experiences.  These once generated $445 billion in annual consumer spending.  Much of this spending ground to a halt over the past year.  With rising vaccinations and falling case counts, will consumers once again seek out experiences, and can beverage marketers capitalize on a return to the experiential beverage occasion?  This session will examine the latest data on consumer spending, attitudes, and movement patterns to help business leaders anticipate the right moves to once again engage consumers.

avatar for David Portalatin

David Portalatin

Vice President, Food industry Advisor, NPD
David Portalatin is The NPD Group’s industry advisor for the food and foodservice industries and author of NPD’s annual “Eating Patterns in America,” which is a compilation of the food and foodservice research the company conducts over the year. In his role as senior vice... Read More →

Tuesday September 28, 2021 4:45pm - 5:30pm PDT
Ballrooms A-E