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Tuesday, September 28
 

7:30am PDT

Breakfast
Eat, meet, and network!

Tuesday September 28, 2021 7:30am - 8:30am PDT
Terrace

7:30am PDT

Registration
Registration: Receive your VIBE badge and sign-up for lunch round table discussions

Tuesday September 28, 2021 7:30am - 5:30pm PDT
Costa Del Sol Foyer

8:30am PDT

Welcome Remarks

Opening Comments, CORE Introduction

Speakers
avatar for Alexi Khajavi

Alexi Khajavi

President Hospitality & Travel, Questex
avatar for Charlotte Voisey

Charlotte Voisey

William Grant
Charlotte Voisey is an award-winning mixologist with cocktail recipes published and placed on menus across the world including New York’s famed PDT, the iconic Dorchester Hotel in London and Whitechapel in San Francisco.Charlotte’s passion for all things spirits and cocktails... Read More →


Tuesday September 28, 2021 8:30am - 8:45am PDT
Ballrooms A-E

8:30am PDT

CORE Silent Auction

Supporting CORE at VIBE

CORE is the charity of choice for the VIBE Conference. As many of you know, CORE was founded by members of the beverage vertical. Your support over the years has helped to create CORE – a valuable resource to food and beverage service operations across the country. As their visibility increases, they need our continued support.

Donations range from $500 - $10,000.  All companies that donate $500 or more by September 1, 2021, will be recognized on event signage for your support. Our goal is to raise $86,000, to date we have raised $27,850.  Help us make this the most successful fundraiser in VIBE history! Thanks to all sponsors who have donated to date!! For those who may have missed this opportunity and would still like to donate directly to CORE click this link.

CORE: 501(c)(3) a national non-profit that is dedicated to serving food and beverage employees with children to provide financial relief when either the employee or their child faces a health crisis, injury, death or natural disaster. In 2020, CORE granted out $1.5M to help more than 500 families and 1100 children across the industry and country.

CORE grants to all 50 states and employees can apply on line for a grant or be referred.
This is the 7th consecutive year that CORE has partnered with VIBE. Across the first 6 years CORE raised over to $350,000 thanks to generous and supportive VIBE attendees and sponsors. We know that 2021 will prove to be yet another successful year for CORE at VIBE and we look forward to working together. More information at coregives.org


Tuesday September 28, 2021 8:30am - 4:30pm PDT
Costa Del Sol Foyer

8:55am PDT

Individual Awards
Congratulations!
Legend Award
Scott Hempstead
The Boston Beer Company

Innovator Award
Bruce Skala
HOA Brands, LLC



Speakers
avatar for Scott Hempstead

Scott Hempstead

The Boston Beer Company
The 2021 VIBE Legends Award winner – Scott Hempstead, Senior Director of Divisional, Trade and Experiential Marketing at Boston Beer Company – was recognized for his innovative and consultative approach to National Account leadership over his 11 years as head of On Premise for... Read More →
avatar for Bruce Skala

Bruce Skala

Senior Vice President of Marketing, HOA Brands, LLC
Bruce Skala is a seasoned veteran with more than 24 years of food service and brand marketing experience. As Senior Vice-President, Marketing, for Hooters of America. Bruce has responsibility for the Hooters of America Field Marketing team, media planning for Company owned locations... Read More →


Tuesday September 28, 2021 8:55am - 9:15am PDT
Ballrooms A-E

9:15am PDT

The Road to Recovery: 5 Factors for Future Growth in Beverage Alcohol
The impact of Covid-19 on beverage alcohol consumption around the world was varied, with the US proving to be one of the most resilient countries based on an accelerated trend of at-home consumption. Learn how consumer behavior has changed over the past year and what aspects are critical to on-premise recovery. From the impact of ecommerce to the astounding growth of the ready-to-drink segment, this session will highlight the future of specific beverage alcohol categories, channel shifts and the underlying consumption drivers (moderation, wellness, flavor, convenience and more) that have shifted the future of how we drink.

Speakers
avatar for Brandy Rand

Brandy Rand

COO, Americas, IWSR-Global
Brandy has over 20 years of management experience in the beverage alcohol industry with previous positions at Allied Domecq Spirits & Wines, William Grant & Sons, and Bacardi Limited. In these roles, she worked across multiple markets covering brand commercial strategy, trade marketing... Read More →


Tuesday September 28, 2021 9:15am - 10:00am PDT
Ballrooms A-E

10:00am PDT

Now & Next: Reinventing the On-premise Drinks Business
Growing adult beverage sales is vital to on-premise recovery post pandemic and requires accurately anticipating how restaurants, hotels and their customers are evolving and what role adult beverage plays now and in the future. Learn from Technomic experts about changes to the on-premise landscape and the outlook for dine-in, delivery and virtual brands in meeting consumers’ expectations in the new environment. Understand the outlook for recovery and growth for key segments and adult beverage sales, and the crucial strategies and tactics to employ to drive the business forward.

Speakers
avatar for Donna Hood Crecca

Donna Hood Crecca

Principal, Technomic
Donna Hood Crecca is Principal at Technomic Inc., where she leads the firm’s Convenience Store Practice as well as its Adult Beverage Practice, and is founder of its Cannabis Practice. As Principal, Donna develops research-based insights and recommendations for leading and emerging... Read More →
avatar for David Henkes

David Henkes

Senior Principal, Technomic
David Henkes is a Senior Principal within Technomic’s Advisory Group and is responsible for directing strategic consulting and research assignments for clients active in the food, beverage, equipment and related industries. As a senior member of the firm, his specific responsibilities... Read More →


Tuesday September 28, 2021 10:00am - 10:45am PDT
Ballrooms A-E

10:45am PDT

Networking Break
Tuesday September 28, 2021 10:45am - 11:15am PDT
Costa Del Sol Foyer

11:15am PDT

Beverage Trends, Beyond the Big Pivot
Join the team as they discuss beverage opportunities as we move into the future. These industry experts will review pandemic-driven pivots that have endured, how they have and will evolve. They will also predict alcoholic and non-alcoholic beverage trends that will inform and impact beverage programs as we push forward past the chaos and uncertainty of the past year and a half.

Speakers
avatar for Kathy Casey

Kathy Casey

President & CEO, Liquid Kitchen
Kathy Casey is a celebrated chef, mixologist and pioneer in the bar-chef movement. Early in her career she was lauded a Top 10 Chef by Food & Wine Magazine. She is touted as the original Bar Chef and was named one of the Top 10 most influential bar people of the past 25 years.Kathy... Read More →
avatar for Maeve Webster

Maeve Webster

President, Menu Matters
Maeve WebsterPresident, Menu Matters802-430-7085maeve@menumatters.comMaeve Webster, President of Menu Matters, is a consultant and thought leader for the foodservice industry. She has spearheaded hundreds of major industry studies during her 20 years as a foodservice specialist, and... Read More →


Tuesday September 28, 2021 11:15am - 12:00pm PDT
Ballrooms A-E

12:00pm PDT

Lunch and Networking with Assigned Discussions
Back by Popular Demand! A few lunch tables will be assigned for discussion purposes. Sign-up onsite at VIBE Conference to save your spot to network with and discuss industry topics:
  • Kathy Casey & Maeve Webster
  • Elizabeth DeConti
  • Lucia Cifonelli
  • Brandy Rand
  • Technomic
  • NPD
  • Nielsen CGA

Tuesday September 28, 2021 12:00pm - 1:30pm PDT
Terrace

1:30pm PDT

Legal Issues In The Post-Covid World
As we emerge from COVID, our businesses look a little different and the needs have changed.  How do the esoteric laws of the alcohol beverage industry apply in the new environment?  We will review the legalities of supplier support as applied to some new concepts such as digital menus and other tools which seem here to stay post-pandemic.  We will also discuss retailer-focused issues such as the legalities surrounding how to change the footprint of your premises in the “new normal.”  Join us to discuss these issues and other hot topics in the law!

Speakers
avatar for Elizabeth DeConti

Elizabeth DeConti

Shareholder, Gray Robinson
Elizabeth A. DeConti is a shareholder at GrayRobinson P.A. and is one of the original members of the firm’s Alcohol Industry Team. Elizabeth represents licensed alcohol beverage manufacturers, licensed on- and off-premises retailers, and third parties serving the alcohol industry... Read More →


Tuesday September 28, 2021 1:30pm - 2:00pm PDT
Ballrooms A-E

2:00pm PDT

Doing More with Less in the “New Now.”
Despite the continued re-opening of the on-premise in a post-pandemic world, operators are facing a whole host of new challenges. This panel will explore the ways in which our operator panelists are managing with less of everything – from less corporate resources and less front-line team members and guests, to less SKUS, less promotional opportunities and distribution support (or rather managing on-going distribution hurdles). Join us as we listen to our panel of savvy operators provide us with key insights as to how they are managing these problems and advise as to how the supplier partners in the room can help.

Moderators
avatar for Ken Ruff

Ken Ruff

VP National Accounts, On-Premise, Beam Suntory

Speakers
EC

Elisa Cordova

P.F. Chang's
avatar for Nate Grover

Nate Grover

Director of Bar & Beverage, Applebee’s
avatar for Stephen Harrington

Stephen Harrington

Chief Procurement Officer and SVP of Design & Construction, Culinary, Retail and Sustainability, Deleware North
avatar for Jessamine McLellan

Jessamine McLellan

Academy Lead, Campari America
avatar for Bruce Skala

Bruce Skala

Senior Vice President of Marketing, HOA Brands, LLC
Bruce Skala is a seasoned veteran with more than 24 years of food service and brand marketing experience. As Senior Vice-President, Marketing, for Hooters of America. Bruce has responsibility for the Hooters of America Field Marketing team, media planning for Company owned locations... Read More →


Tuesday September 28, 2021 2:00pm - 2:45pm PDT
TBA

2:45pm PDT

Do we Really Need Technology in Beverage? Only if it is S.M.A.R.T. Simple-Manageable-Actionable…with Revolutionary Technology.
Our panel will use case studies and testimonials to explain how technology is currently being used to benefit customers, operators and suppliers as well as the overall beverage industry.  They will be identifying new safety expectations of guests, responsible service initiatives for operators driving upsells and continued premiumization, and expanded points of distribution supporting our front-line associates – CORE.

Moderators
avatar for Patrick McGinn

Patrick McGinn

Director of Account Management, IMI Agency
Patrick McGinn is Director of Account Management for IMI. Patrick has worked in the industry for 13 years on Lodging, Restaurant and Eatertainment beverage business.

Speakers
avatar for Adam Billings

Adam Billings

Founder, PayBev
avatar for Rachel Morgan

Rachel Morgan

Director, Technology + Innovation, IMI Agency


Tuesday September 28, 2021 2:45pm - 3:30pm PDT

3:30pm PDT

Networking Break
Tuesday September 28, 2021 3:30pm - 4:00pm PDT
Costa Del Sol Foyer

4:00pm PDT

The Style Trends That Will Drive the Future Of Hospitality
“Design” impacts virtually everything in both our personal lives and business environment. During this panel conversation, learn from experts in areas of industry-related design including: Drinks, Promotions, Concept Development, Menu &Marketing Materials, Operations and Training.  Led by Ken, this diverse and distinguished panel will provide cutting edge examples of how forward-thinking designs in a variety of disciplines have positively impacted their companies...and can do the same for yours in the recovery/boom years to come!

Moderators
avatar for Ken Taylor

Ken Taylor

VP of Strategic Development, MarkeTeam Inc.
As Vice President of Strategic Development for MarkeTeam Inc, Ken works closely with corporate hotel groups, casino, cruise line, restaurant and other destination hospitality clients on developing and supporting industry leading F&B programs and significant projects. Formerly head... Read More →

Speakers
avatar for Molly Brandt

Molly Brandt

Innovation Chef, North America, Gate Group
avatar for Devin Burns

Devin Burns

VP, Rooms and F&B, Omni Hotels & Resorts
avatar for Robbi Jo Oliver

Robbi Jo Oliver

Sr. Director Wine & Spirits / Training, Mastro’s Restaurants
avatar for Chad LaSota

Chad LaSota

Director of Creative Services, MarkeTeam Inc


Tuesday September 28, 2021 4:00pm - 4:45pm PDT
Ballrooms A-E

4:45pm PDT

The Return to Experience
One trend that prevailed over the pre-pandemic years was the shift towards experiential spending on categories such as travel, live events, in person experiences.  These once generated $445 billion in annual consumer spending.  Much of this spending ground to a halt over the past year.  With rising vaccinations and falling case counts, will consumers once again seek out experiences, and can beverage marketers capitalize on a return to the experiential beverage occasion?  This session will examine the latest data on consumer spending, attitudes, and movement patterns to help business leaders anticipate the right moves to once again engage consumers.

Speakers
avatar for David Portalatin

David Portalatin

Vice President, Food industry Advisor, NPD
David Portalatin is The NPD Group’s industry advisor for the food and foodservice industries and author of NPD’s annual “Eating Patterns in America,” which is a compilation of the food and foodservice research the company conducts over the year. In his role as senior vice... Read More →


Tuesday September 28, 2021 4:45pm - 5:30pm PDT
Ballrooms A-E

5:30pm PDT

Closing Comments
Speakers
avatar for Charlotte Voisey

Charlotte Voisey

William Grant
Charlotte Voisey is an award-winning mixologist with cocktail recipes published and placed on menus across the world including New York’s famed PDT, the iconic Dorchester Hotel in London and Whitechapel in San Francisco.Charlotte’s passion for all things spirits and cocktails... Read More →


Tuesday September 28, 2021 5:30pm - 5:45pm PDT
Ballrooms A-E

5:30pm PDT

Free Time! Catch-up & Freshen-up
Tuesday September 28, 2021 5:30pm - 6:30pm PDT

6:30pm PDT

Beverages for a Benefit of Hope CORE Fundraising Event Cocktail Party

Supporting CORE at VIBE


CORE is the charity of choice for the VIBE Conference. As many of you know, CORE was founded by members of the beverage vertical. Your support over the years has helped to create CORE – a valuable resource to food and beverage service operations across the country. As their visibility increases, they need our continued support.

Donations range from $500 - $10,000.  All companies that donate $500 or more by September 1, 2021, will be recognized on event signage for your support. Our goal is to raise $86,000, to date we have raised $27,850.  Help us make this the most successful fundraiser in VIBE history! Thanks to all sponsors who have donated to date!! For those who may have missed this opportunity and would still like to donate directly to CORE click this link.

CORE: 501(c)(3) a national non-profit that is dedicated to serving food and beverage employees with children to provide financial relief when either the employee or their child faces a health crisis, injury, death or natural disaster. In 2020, CORE granted out $1.5M to help more than 500 families and 1100 children across the industry and country.

CORE grants to all 50 states and employees can apply on line for a grant or be referred.
This is the 7th consecutive year that CORE has partnered with VIBE. Across the first 6 years CORE raised over to $350,000 thanks to generous and supportive VIBE attendees and sponsors. We know that 2021 will prove to be yet another successful year for CORE at VIBE and we look forward to working together. More information at coregives.org 


Tuesday September 28, 2021 6:30pm - 9:30pm PDT
Luna Ballrooms
 
Wednesday, September 29
 

7:30am PDT

Breakfast
Eat, meet, and network!

Wednesday September 29, 2021 7:30am - 8:30am PDT
Terrace

7:30am PDT

Registration
Wednesday September 29, 2021 7:30am - 9:00am PDT
Costa Del Sol Foyer

8:30am PDT

Welcome Remarks
Speakers
avatar for Charlotte Voisey

Charlotte Voisey

William Grant
Charlotte Voisey is an award-winning mixologist with cocktail recipes published and placed on menus across the world including New York’s famed PDT, the iconic Dorchester Hotel in London and Whitechapel in San Francisco.Charlotte’s passion for all things spirits and cocktails... Read More →


Wednesday September 29, 2021 8:30am - 8:45am PDT
Ballrooms A-E

8:45am PDT

Looking Forward- Innovation and the Trends That Will Power Our Industry Into 2022
With the industry in recovery, Datassential will uncover what consumer on-premise adult beverage trends are key for innovation cross specific segments.

Speakers
avatar for Colleen McClellan

Colleen McClellan

Director, Datassential
Colleen has over 20-years' experience in marketing, insights, and innovation for both retail and foodservice markets. Throughout her career, she has worked to translate trends and insights into profitable actions across all food and beverage categories. Currently, Colleen is a Director... Read More →


Wednesday September 29, 2021 8:45am - 9:30am PDT
Ballrooms A-E

9:30am PDT

Masks On or Masks Off?
Join David and panelists as they share their thoughts and experience regarding the impact of Covid 19 on beverage operations. The panel will share their learnings on what worked, what didn’t, which changes are temporary and which are here to stay.

Moderators
avatar for David Commer

David Commer

President, Commer Beverage Consulting
David Commer is an acclaimed beverage and hospitality industry expert and speaker with over 40 years of experience. A robust, award-winning operations background with a track record for increasing sales and quality while improving profitability as a general manager, multi-unit director... Read More →

Speakers
avatar for Carmen Morgan

Carmen Morgan

Food and Beverage R&D Manager, Dave and Busters
avatar for Jamie Carawan

Jamie Carawan

VP of Brand Menu & Culinary, Buffalo Wild Wings
avatar for Cami Lehmann

Cami Lehmann

Director of Marketing, Brinker International
avatar for Dana Pellicano

Dana Pellicano

Vice President, F&B, Marriott International


Wednesday September 29, 2021 9:30am - 10:30am PDT
Ballrooms A-E

10:30am PDT

Networking Break
Wednesday September 29, 2021 10:30am - 11:00am PDT
Costa Del Sol Foyer

11:00am PDT

The 2021 Annual VIBE Consumer Trend Survey-"What operators need from suppliers"
After a year’s hiatus, the ever-popular On Premise Consumer Trend Survey is back and this time it is being run by Nielsen CGA – global On Premise consultants.  Packed with beer, wine and spirits/cocktail trends this VIBE exclusive-national representative study is designed with a clear commercial objective in mind. With all survey questions supplied by VIBE operators and suppliers this study brings the most current On Premise actionable insights available anywhere.

Speakers
avatar for Andrew Hummel

Andrew Hummel

Nielsen CGA
Andrew Hummel is a Client Solutions Manager for CGA and is responsible for driving the success of On-Premise Operator & Supplier partners within the channel.Andrew brings comprehensive three-tier system experience and Bev Al industry knowledge to the CGA team. His background helps... Read More →
avatar for Matt Crompton

Matt Crompton

Client Solutions Director, Nielsen CGA
Matthew Crompton is the Client Solutions Director for CGA and is responsible for the implementation of CGA’s on premise services in the US. Since joining CGA Strategy in January 2010, Matthew has risen through the CGA ranks becoming an expert in all things On Premise. Matthew has... Read More →


Wednesday September 29, 2021 11:00am - 12:00pm PDT
Ballrooms A-E

12:00pm PDT

Cannabis On-Premises: Understanding Regulations, Markets, and Opportunities with Confidence
Cannabis legalization has opened doors and prompted questions about navigating the cannabis space in traditional markets. Cannabis USA will share successful practices and consumer insight for on-premises sales. You’ll learn about cannabis’ booming and somewhat confusing route to market and state regulations. Find out how traditional beverage distributors and suppliers are preparing for the cannabis industry’s rapid growth. Get up to date on trends, proposed lounges, regulations, and the sale of cannabis products at neighborhood cafés, resorts, and national accounts. Most importantly, learn about consumers—their demographic, ethos, and culture—so that you can successfully sell and market to them.

Speakers
avatar for Lucia Cifonelli

Lucia Cifonelli

Co-Founder, Cannabis, USA
A proven performer with more than 15 years of experience in the beverage and cannabis industry, Lucia Cifonelli knew she needed to continue her growth and passion in the cannabis space co-founding Cannabis USA with Tim Haughinberry. Lucia has held roles of On Premises Sales and Marketing... Read More →


Wednesday September 29, 2021 12:00pm - 12:30pm PDT
Ballrooms A-E

12:30pm PDT

VIBE Supplier Awards
Speakers
avatar for Tom Fox

Tom Fox

Managing Partner, CM Profit Group
Tom’s entire career has been spent in the beverage industry on both the distributor, supplier and consulting sides of the business. The cornerstone of Tom’s consulting is their annual Partnering Report where retailers and operators identify important services and competencies... Read More →


Wednesday September 29, 2021 12:30pm - 1:00pm PDT
Ballrooms A-E

1:00pm PDT

Closing Comments
Speakers
avatar for Charlotte Voisey

Charlotte Voisey

William Grant
Charlotte Voisey is an award-winning mixologist with cocktail recipes published and placed on menus across the world including New York’s famed PDT, the iconic Dorchester Hotel in London and Whitechapel in San Francisco.Charlotte’s passion for all things spirits and cocktails... Read More →


Wednesday September 29, 2021 1:00pm - 1:15pm PDT
Ballrooms A-E