avatar for Brandy Rand

Brandy Rand

COO, Americas
Brandy has over 20 years of management experience in the beverage alcohol industry with previous positions at Allied Domecq Spirits & Wines, William Grant & Sons, and Bacardi Limited. In these roles, she worked across multiple markets covering brand commercial strategy, trade marketing, consumer engagement and product innovation. At the IWSR, she leads the North American market across research, marketing, operations and business development. During her career, Brandy has also held strategic consulting positions across media and CPG sectors with a focus on brand-building in a new business environment. With her knowledge of the drinks industry and consumer insights, she is a frequent speaker at conferences. Rand holds a bachelors’ degree in anthropology from Tufts University and has done graduate studies at Harvard University.

My Speakers Sessions

Tuesday, September 28

9:15am PDT