avatar for Scott Hempstead

Scott Hempstead

The Boston Beer Company
The 2021 VIBE Legends Award winner – Scott Hempstead, Senior Director of Divisional, Trade and Experiential Marketing at Boston Beer Company – was recognized for his innovative and consultative approach to National Account leadership over his 11 years as head of On Premise for The Boston Beer Company.

On Premise shaped Hempstead’s career beginning in 2004, when he was appointed as Senior National Account Manager. Hempstead was empowered to take risks, learn, and calibrate his overall approach to integrating national restaurant concepts with the Samuel Adams brand.

Hempstead was promoted to Director of National Accounts in 2009, and he began building a team grounded by his approaches to consultative selling and mutually beneficial programming. Hempstead guided the Boston Beer team to focus not only on the large national accounts, but also the emerging restaurant concepts.
During Hempstead’s decade plus of National Account team leadership, Boston Beer received many Vendor of The Year awards in recognition of his team's commitment to the customer as well as their innovative and creative approach to working with clients.

“I have been so proud to work for the Boston Beer Company for 23 years. I share the honor of this award with all of my co-workers, and especially the National Account team members, and recognize that my success would not have been possible without the amazing support of the many leaders I have worked with at The Boston Beer Company,” Hempstead said in accepting the award.

Scott received the title of Certified Cicerone in 2012 and is proud to serve on the Board of Directors of CORE (Children of Restaurant Employees).

My Speakers Sessions

Tuesday, September 28

8:55am PDT